True & Daring Retains Balzac Communications
Napa Agency to Provide Public Relations and Social Media Marketing Services
Napa, CA (May 25, 2011) – True & Daring, a family-owned wine company based in Christchurch, New Zealand, has retained Balzac Communications & Marketing, the leading wine public relations and marketing agency, as their agency of record for the United States. As the acting agency, Balzac will be responsible for promoting the wine and family story of True & Daring to wine industry trade, media, and consumers. True & Daring produces one wine, a classic, complex Riesling that was just awarded Best New Zealand Riesling at London’s 2010 International Wine Challenge.
“We were looking for a firm that could help us tell the story of our True & Daring wine,” said Hennie Bosman, Owner and Winemaker of True & Daring. “Balzac was the perfect fit for us. They are incredibly creative and have enormous amounts of energy and ideas. Their strategies fit into our goals and objectives, and we are very happy to have them as part of our team.”
“We’re delighted to become a part of the True & Daring team,” said Paul Wagner, President of Balzac Communications & Marketing. “As an agency, we love to work with such enthusiastic owners who are passionate about creating a wine that can compete with the best Rieslings in the market. We look forward to making a positive impact on their business.”
Since discovering their New Zealand winery in 2005, owners Celia and Hennie Bosman have cultivated award-winning success with their wine. True & Daring was founded on the belief that the winery would stay true to one grape and be daring enough to take on Riesling, and only Riesling, as the wine they produce. Having successfully secured the Best New Zealand Riesling trophy and a Gold medal at London’s 2010 International Wine Challenge, Celia and Hennie thought it only right to introduce True & Daring into the U.S.
Please visit www.trueanddaring.com. The full website will launch in June 2011.