Business Expansion

Background:
A Napa Valley-based beverage company which draws its water from a local and natural aquifer renowned for its quality, flavor, and beneficial mineral content has become one of the top ten mineral water companies in the country.

Situation:
Surrounded by multinational conglomerates, this local company needed national coverage to expand from a regional to a national market.

Action:
The agency combined a national trade magazine press release program with a major consumer food editor program for national visibility. A simultaneous campaign featured media training and personal appearances for the top management in key national markets.

Results:
This once-local business continues to outgrow the market categories. The company reports increases in press coverage as well as industry and consumer awareness. The introduction of their new alpine spring water product exceeded growth projections by 200%.