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WEB DESIGN QUESTIONNAIRE

This preliminary questionnaire is an important part of the website building process. It helps organize the goals for your project in a way that we can understand and use to accurately provide you with a proposal. Please fill out this document to the best of your ability. If there is a question that doesn’t make sense or doesn’t apply to your project, feel free to leave it blank. Once we get all of the information we need, we can begin preparing a proposal or set up a phone conference to get into the specifics.

CONTACT INFORMATION
Name
Telephone
ABOUT YOUR ORGANIZATION
Tell us about your company. What do you do? Where are you located?
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GENERAL
What is your current (or intended) web address/URL?
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If you answered "established" above, which domain registration service holds the web address/URL?
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DO YOU HAVE WEBSITE HOSTING ESTABLISHED YET?

If you answered "yes" above, which commercial hosting service holds your hosting package?
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WHERE IS YOUR "@yourdomain" EMAIL ACCOUNT ESTABLISHED?

What is the intended launch date for the new site?
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Have you already established a budget for this project? If so, please indicate your budget below.
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SITE REDESIGN
(If this is not a site redesign, please skip this section)
What is your main goal for this redesign (e.g. better user experience, update look and feel, target different audience)?
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What aspects of your current site do you feel are successful, and why?
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What aspects of your current site do you feel are unsuccessful, and why?
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Do you plan to use content from the existing site, and, if so, which portions?
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PROJECT GOALS
Briefly describe your concept for the site. What service should it provide?
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What is your main reason for this project (e.g. promote new product/service, make the site user friendly, target a specific audience)?
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What end result would determine that the web site is a success (e.g. number of contact forms submitted or phone calls)?
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Are there other considerations that could impact the project schedule (e.g. new product launch, marketing campaign)?
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TARGET AUDIENCE
Describe a typical user who will visit your site (gender, age range, location, level of Internet experience). Provide more than one profile if applicable.
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What action(s) should a user perform when visiting your site (search for information, sign up for an account, purchase a product or service)?
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What are the key reasons why the target user chooses your company’s products or services (cost, service, value, etc.)
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Do you know how many people visit your site each day, week or month?
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CONTENT

Please identify any pages or features you envision as part of your site:

Basic
Special Features
Applications
Please list any additional or custom pages you would like.
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Content Management

How often will you need to update the web site content?

How many new blog posts, press mentions, or other “news” (if any) do you expect to publish on your site each month?
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Who would you like to be responsible for the updates?

DESIGN
Use words to describe the look and feel you want (e.g. clean, balanced, modern, friendly, corporate)?
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Is there a specific theme you had in mind to incorporate into the website?
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Do you have ideas of the colors to be used, and colors you don’t like?
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Do you have existing business cards or other printed materials we need to match?
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Please provide a list of websites you like or don’t like.

Website
Explain...
Website
Explain...
Website
Explain...
Website
Explain...

Please provide a list of what you feel to be direct competitors’ websites

1.
2.
3.
4.
IDENTITY

Do you have a logo?

If “Yes”, do you have a digital copy of your logo?

Have you identified a tagline (e.g. “Nike: Just Do It”)?
List any important words you want people to associate with your company image/brand.
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Do you have photos for your web site?

If “Yes”, can you provide these photos digitally?

Do you have graphics or other artwork for your web site?

If “Yes”, can you provide these graphics digitally?

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