Mendocino Wine Company Acquires OFFbeat Brands Portfolio of Lifestyle Wines
Mike Kenton, OFFbeat Brands creator to Join Mendocino Wine Co.
June 30, 2016 (Ukiah, CA) – Mendocino Wine Company, owners of Parducci® Wine Cellars, Mendocino’s longest running winery, has purchased the fast-growing, innovative wine portfolio of OFFbeat Brands. Zin-Phomaniac, Tie-Dye, Jellybean and Slices Sangria, join the Mendocino Wine Company’s brands, Parducci® Wine Cellars, Paul Dolan® Vineyards, and Moniker® Wine Estates to create a complementary Heritage and Lifestyle portfolio.
Offbeat Brands, was created by Mike Kenton, a wine industry executive and entrepreneur with over 30 years of experience, including roles as CEO of Artesa Winery and National Sales Director of Fine Wines at E&J Gallo Winery.
“We’re excited to be adding this collection of fast growing wines to our portfolio of well-recognized Heritage brands,” says Gary Glass, President of Mendocino Wine Company. “In addition, we are fortunate that Mike will be joining us in a senior leadership role working closely with the executive team to drive new innovation and to lead strategic channel management. Mike’s experience and successful track record will help us drive future growth and success for all of our brands.”
“Mendocino Wine Company is the perfect fit for me and my wines – family-owned, focused on quality, nimble yet large enough to meet the demands of nationwide sales and just good people,” says Mike Kenton. “Together we’re going to reach new heights with new distribution of the entire Mendocino Wine Co. portfolio.”
About Mendocino Wine Company: www.mendocinowineco.com
Mendocino Wine Company is owned and operated by the Thornhill family and based in Ukiah, California. The Thornhill family continues the tradition of making award-winning wines using sustainable wine growing and land use practices. MWC has created an example for the rest of the world—a world that they hope to make better in every way. In recognition of their leadership, the State of California three times (2007, 2009 & 2014) awarded Parducci® Wine Cellars with the Governor’s Environmental and Economic Leadership Award (GEELA), California’s highest environmental honor.
About OFFbeat Brands: www.offbeatbrands.com
OFFbeat Brands was founded in 2012 with a creative desire to be decidedly different, intentionally unpredictable, and innovative yet grounded in quality. This compelling line of wines was created to satisfy the consumer’s desires for distinctive, high-quality wines. Zin-Phomaniac, Jellybean, Slices Sangria and Tie-Dye, epitomizes the philosophy of Drink Different – a wine should be more than just a great tasting beverage; it should say something about who you are.
Phone: (707) 255-7667