Executive Team Adds Beverage Marketing Expert Christine Moll
Larkspur, California (August 9, 2018) – O’Neill Vintners & Distillers announces that Christine Moll is joining the executive team as Vice President of Marketing. Moll has over 16 years in the industry with a proven track record of building brands.
“Christine is a superstar, with the expertise, energy and drive necessary for us to rise to the next level,” says Jeff O’Neill, Founder and CEO. “I’m impressed with her accomplishments in her previous roles, which is why we asked her to join the team. Her affinity for not only building brands, but also effective and efficient teams will help us realize the future vision for our company.”
At O’Neill Vintners & Distillers, Moll will be responsible for leading the development and execution of all marketing objectives, strategies, and plans across the organization. This includes brand and company communications, consumer and trade marketing strategies and plans, digital and direct-to-consumer initiatives, as well as working with Jeff O’Neill and the executive team to develop the long-term strategic plan to unlock new sources of growth for the company.
Moll spent her formative years in Guatemala. At an early age, she was encouraged to develop a strong work ethic and pursue her dreams. In 2001, she landed an internship at a spirits company, rising to Senior Marketing Manager within seven years—an impressive accomplishment. Her most recent position, before joining O’Neill, was as Category Marketing Director at Campari America. There she built the brand Espolòn Tequila and set it on a course to transcend the category. Through strong strategy, leadership and striving for continuous improvement, she’s risen quickly to where she is today.
“Jeff’s a visionary,” says Moll. “He doesn’t look at the wine business the same way as everyone else. He’s progressive and likes to challenge the status quo. So do I. O’Neill Vintners & Distillers has a strong portfolio of brands, which are a strong foundation for the future. I’m looking forward to applying my expertise in building successful brands and working with the O’Neill Vintners & Distillers team to achieve Jeff’s vision. It’s going to be fun.”