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Bernard Magrez Portfolio Showcase

We would like to give you the opportunity to experience the Bernard Magrez portfolio of wines and to learn a little more about the work they do outside of their vineyards. We will be showcasing the Grand Crus Classes wines, including Chateau Pape Clement, as well as a selection of wines from outside Bordeaux, of…

How PR Helps Drive Beverage Sales

PR and sales work together in more intimate ways than what is always visible on the surface. There are many benefits to this relationship on both sides.

Emma Criswell Marks Six Months

We’re thrilled to report that Emma Criswell is celebrating her six-month anniversary with the company. Criswell has a decade of experience in the wine and spirits industries and her addition adds key expertise to the management team. Not content to simply rule California, our president, Michael Wangbickler has plans to expand the company’s footprint nationally.…

Stellar Winery Websites – Part Two

Winery websites are moving away from “brochureware” to real eCommerce platforms. In order to accomplish this, multiple technologies are required.

Stellar Winery Websites – Part One

Helping build beverage websites is fun. It never gets old and is always a challenge. Because as soon as sell alcohol online, things get pretty interesting.

Tied-House Laws & Digital Marketing

The Prohibition Hangover Yes, tied-house laws are confusing, and violating them may have serious consequences – fines, impacts on your license to do business in other states, and even potential suspension of your license. “Tied-house” – to most people outside the alcoholic-beverage industry (and a fair number of us in the industry), this is an…

TEXSOM Announces 2018 ProWein Contest Winners

Sommeliers Rebecca Miles-Steiner and Stacey Land selected to attend ProWein 2019 Irving, Texas (September 11, 2018) –– TEXSOM today announced that Sommeliers Rebecca Miles-Steiner and Stacey Land were selected as winners of the ProWein social media contest that took place during TEXSOM 2018. The two winners will attend ProWein 2019, the world’s leading trade fair…

Court of Master Sommeliers Welcomes 24 New Masters to its Prestigious Ranks

Years of preparation finally pay off for the twenty-four newest members of the Court of Master Sommeliers ST LOUIS, MO (September 5, 2018) –The Court of Master Sommeliers, Americas ™ welcomes 24 new members to the organization: Tyler Alden of Heavy Restaurant Group/Purple Cafe & Wine Bar in Seattle, WA; Scott Barber of Green Pin Wines,…

Kenneth Freeman of 60 Vines Named Best Sommelier at 14th Annual TEXSOM

  2018 TEXSOM Best Sommelier Competition Presented by Texas Monthly   Irving, Texas (August 14, 2018) –– TEXSOM co-founders and Master Sommeliers Drew Hendricks and James Tidwell yesterday announced at the TEXSOM Grand Tasting presented by ProWein that Kenneth Freeman of Sixty Vines in Uptown Dallas is the 2018 TEXSOM Best Sommelier. The 2018 TEXSOM…

O’Neill Vintners Looks Toward Future

Executive Team Adds Beverage Marketing Expert Christine Moll Larkspur, California (August 9, 2018) – O’Neill Vintners & Distillers announces that Christine Moll is joining the executive team as Vice President of Marketing. Moll has over 16 years in the industry with a proven track record of building brands. “Christine is a superstar, with the expertise,…

O’Neill Vintners & Distillers Launches Exitus

Leading California Wine Producer Expands Portfolio with New Bourbon Barrel-Aged Red Blend Larkspur, California (July 23, 2018) – O’Neill Vintners & Distillers, a family-owned and operated producer of fine wines and spirits, has announced the launch of Exitus, a Bourbon Barrel-Aged Red Blend. Available nationally, the 2016 vintage of Exitus, a blend of Zinfandel, Petit…

Napa County Agricultural Preserve Celebrates 50 Years

Napa County Agricultural Preserve Celebrates 50 Years Activities planned throughout the year to celebrate golden anniversary   Napa, CA (February 22, 2018): The Napa County Agricultural Preserve marks its 50-year anniversary in 2018. To celebrate this momentous milestone, community leaders from the Jack L. Davies Napa Valley Agricultural Land Preservation Fund and other organizations from…

Wine Paths Adds Napa Valley to its Curated Collection of World-Renowned Destinations

Wine Paths Adds Napa Valley to its Curated Collection of  World-Renowned Destinations   On its way to becoming the world’s leading luxury wine tourism brand www.winepaths.com   December 7, 2017 (Napa, CA) – Top destinations in the Napa Valley have now joined Wine Paths, the first digital platform featuring bespoke luxury wine, spirits and gourmet travel…

Glaetzer Amon-Ra Named to 2017 Wine Enthusiast Collectors List

Glaetzer Amon-Ra Named to 2017 Wine Enthusiast Collectors List   Editors of Wine Enthusiast Name Glaetzer as One of The Modern Marvels of South Australia Shiraz   Santa Rosa, CA (December 6, 2017) – Glaetzer Amon-Ra, crafted by renowned winemaker Ben Glaetzer of the Barossa Valley, has been named to the 2017 Wine Enthusiast Collectors List and noted…

Atze’s Corner 2015 Estate Grown Barossa Valley Shiraz Selected as one of Wine Enthusiast Top 100 Wines For 2017

  Atze’s Corner 2015 Estate Grown Barossa Valley Shiraz Selected as one of Wine Enthusiast Top 100 Wines For 2017    Focus on Estate-Grown Fruit and Minimalist Winemaking Techniques Results in An Exceptional Wine   Santa Rosa, CA (November 14, 2017) – Atze’s Corner 2015 Estate Grown Barossa Valley Shiraz has been selected to be one of the Wine Enthusiast Top…

Robert Parker’s Wine Advocate Matter of Taste Returns to New York

Robert Parker’s Wine Advocate Matter of Taste Returns to New York Global Series of Exclusive Wine & Food Experiences to Feature Top-Rated Wines from Around the World on Sunday, December 3, 2017     New York, NY (November 9, 2017) – Robert Parker Wine Advocate (RobertParker.com),the leading authority on wine, announces the return of its international Matter Of Taste tour to New York…

TEXSOM Continues to Grow and Improve

  TEXSOM Continues to Grow and Improve Company Enters Strategic Alliance and Makes Investments in Infrastructure   Dallas, Texas (November 7, 2017) –– TEXSOM Co-founders and Master Sommeliers James Tidwell and Drew Hendricks today announced several developments that better position the TEXSOM entities to fulfill and expand their mission, including a strategic alliance with Keeper Collection,…

Robert Parker Wine Advocate Inaugurates “Extraordinary Wine Awards”

Robert Parker Wine Advocate Inaugurates “Extraordinary Wine Awards” This year’s awards recognize greatest wineries in North and South America   New York, NY (November 6, 2017) – Robert Parker Wine Advocate and RobertParker.com, the world’s most widely read independent consumers’ guide to fine wine, announced on Monday the recipients of the publication’s very first annual…

Bottle Talk with Rick And Paul is Back for Season 4

Bottle Talk with Rick And Paul is Back for Season 4. Coming to Get You, Wines Snobs.   Napa, CA (November 1, 2017) Award-winning writers Rick Kushman and Paul Wagner are back to kick off Season 4 of their podcast war against wine snobs on Nov. 2 after delaying the start because of the wine country…

Announcing TEXSOM International Wine Awards 2018

Announcing TEXSOM International Wine Awards 2018 Entries Now Open for Leading Wine Competition   Dallas, Texas (October 31, 2017) –– TEXSOM Co-founders and Master Sommeliers Drew Hendricks and James Tidwell today announced that the TEXSOM International Wine Awards is accepting entries for the 2018 competition to be held February 12-14, 2018 at the Grapevine Convention…

Can Soil Composition Hold Clues to the Flavor of a Wine?

    Can Soil Composition Hold Clues to the Flavor of a Wine? Using precision enology with microbes-based winemaking, the microscopic bacterial and fungal life in the soilmay soon influence the notion of terroir             October 30, 2017 (San Francisco, CA) – Wine enthusiasts either accept or deny that the geological…

Lebanese Wine Day Comes to San Francisco and Los Angeles

Lebanese Wine Day Comes to San Francisco and Los Angeles   (Beirut, Lebanon) October 20, 2017 – Lebanese Wine Day announces its upcoming winemaker tour in San Francisco and Los Angeles next month, bringing 30 different producers to California to showcase their wines to members of the wine trade. Conceived in one of the oldest sites in…

Robert Parker’s Wine Advocate Matter of Taste Returns to San Francisco

Robert Parker’s Wine Advocate Matter of Taste Returns to San Francisco Global Series of Exclusive Wine & Food Experiences to Feature Top-Rated Wines from Around the World on Saturday, November 4, 2017 San Francisco, CA (September 25, 2017) – Robert Parker’s Wine Advocate (RobertParker.com), the leading authority on wine, announces the return of its international…

Celebration of 2018 MICHELIN New York City Guide and Launch of Robert Parker Wine Advocate Extraordinary Winery Awards

Celebration of 2018 MICHELIN New York City Guide and Launch of Robert Parker Wine Advocate Extraordinary Winery Awards in New York City on 2017, Oct 30. NEW YORK, Sept. 12, 2017 – Michelin and Robert Parker Wine Advocate are pleased to announce that, in conjunction with the release of the 13th edition of the MICHELIN…

TEXSOM Announces Prowein Contest Winners

TEXSOM ANNOUNCES PROWEIN CONTEST WINNERS Sommeliers Amie Hendrickson and Julia Dixon selected to attend ProWein 2018 Irving, Texas (September 11, 2017) –– TEXSOM today announced that Sommeliers Amie Hendrickson and Julia Dixon were selected as winners of the ProWein social media contest that took place during TEXSOM 2017. The two winners will attend ProWein 2018, the world’s leading trade fair…

Balzac Communications & Marketing Announces Management Changes

Balzac Communications & Marketing Announces Management Changes Paul Wagner retires and Michael Wangbickler takes title of President Napa, CA (August 31, 2017) – Balzac Communications & Marketing, a leading craft food and beverage marketing communications agency, announced today that Paul Wagner has stepped down as President of the company and relinquished the title to current Chief…

Winery Khareba Selects Balzac Communications & Marketing

Winery Khareba Selects Balzac Communications & Marketing Contracted to Initiate Campaign to Introduce Premium Georgian Wines to U.S. Market (Napa, California and Tbilisi, Georgia) – Winery Khareba, the leading winery in the country of Georgia, has retained Balzac Communications & Marketing, the leading wine marketing agency in the U.S., to commence a communications campaign to…

Andres Blanco of Caracol Restaurant Named Best Sommelier At 13th Annual TEXSOM

  ANDRES BLANCO OF CARACOL RESTAURANT NAMED BEST SOMMELIER AT 13th ANNUAL TEXSOM 2017 TEXSOM Best Sommelier Competition Presented by Texas Monthly Irving, Texas  – TEXSOM co-founders and Master Sommeliers Drew Hendricks and James Tidwell today announced at the TEXSOM Grand Tasting presented by ProWein that Andres Blanco of Caracol Restaurant in Houston is the…

Furmint: The Grape with Momentum

Furmint: The Grape with Momentum FurmintUSA Continues to Attain Recognition for Dry Furmint Wines in the U.S. Market (Budapest, Hungary)  – Tokaji wine has long enjoyed a high-class reputation (King Louis XIV called it “the wine of kings and the king of wines”). Now dry versions, moderately priced, aromatic, and complex, have positively captured the…

Dave Phinney’s Locations Wine Releases Inaugural New Zealand Sauvignon Blanc

  Dave Phinney’s Locations Wine Releases Inaugural New Zealand Sauvignon Blanc New Zealand Sauvignon Blanc Complements Portfolio of Iconic Wines From Around The World   (Napa, CA) – Locations Wine, the first true ‘maverick’ wine concept, created by winemaker Dave Phinney, has released its inaugural New Zealand Sauvignon Blanc. The island nation of New Zealand…

Jeffrey Stambor Offers Winemaking Services

Contact: Jeffrey Stambor jeffrey@jstamborwines.com   Jeffrey Stambor Offers Winemaking Services Napa, CA – After nearly three decades of making iconic wines at Beaulieu Vineyard, Jeffrey Stambor announces the formation of Jeffrey Stambor Wine Consulting. Services include full spectrum winemaking, ongoing consulting support, and one-off projects. “At Beaulieu I had the unique opportunity to work closely with…

PROWEIN BECOMES MAJOR SPONSOR OF TEXSOM CONFERENCE

    PROWEIN BECOMES MAJOR SPONSOR OF TEXSOM CONFERENCE World’s Largest Wine Trade Fair Named Platinum Sponsor and Host of Grand Tasting and Awards Reception   Irving, Texas – TEXSOM co-founders and Master Sommeliers James Tidwell and Drew Hendricks today announced that ProWein, the world’s leading trade fair for wines and spirits, has been named as…

Seventh Annual Barbera Festival Highlights California’s Unsung Varietal Wine

Seventh Annual Barbera Festival Highlights California’s Unsung Varietal Wine New this Year — Limited Selection of other Italian Varietals (Plymouth, California) – More than 70 California wineries will present their wines at the 7th Annual Barbera Festival, taking place on September 16, 2017 at Terra d’Oro Winery in the Amador Foothills. New this year, wineries will…

It’s Critical to Tell Stories That Resonate with Media

Communications and marketing are the cornerstone pieces of our business. It’s in our company’s name and it is a part of our promise to our clients to deliver superior results. After all, we are only successful when our clients are successful. Every client is different in terms of what they want to achieve when they…

Richard Mendelson’s Appellation Napa Valley: Building and Protecting an American Treasure Wins International Prizes

  Contact: Richard Mendelson rpmendelson@gmail.com   Richard Mendelson’s Appellation Napa Valley: Building and Protecting an American Treasure Wins International Prizes   Napa, CA – Richard Mendelson’s Appellation Napa Valley: Building and Protecting an American Treasure has now won three prestigious international book awards. The International Organization of Vine and Wine awarded the book its Grand…

American Wine Society grows with addition of the Tasters Guild

  American Wine Society grows with addition of the Tasters Guild (Scranton, PA) – The American Wine Society, the largest wine consumer group in the United States, has added to its ranks the membership of the Tasters Guild International. The combination gives the American Wine Society in excess of 8,000 members active in 180 local…

HEADS OF STATE AND INTERNATIONAL DELEGATES WILL TASTE THE SELECTIONS OF CARPENÈ MALVOLTI AT G7 SUMMIT IN TAORMINA

  HEADS OF STATE AND INTERNATIONAL DELEGATES WILL TASTE THE SELECTIONS OF CARPENÈ MALVOLTI AT G7 SUMMIT IN TAORMINA The historic Winery of Conegliano will pay homage to Heads of State with a literary work on the life of Founder Antonio Carpenè and with Pvxinvm, one of their most significant “enological works” (Taormina, Italy) –…

FURMINTUSA ROADSHOW HITS SIX STATES

    FURMINTUSA ROADSHOW HITS SIX STATES Hungarian Furmint Wines Continue to Gain Recognition (Budapest, Hungary) – Winemakers from Hungary, under the FurmintUSA marketing initiative, recently completed a promotional roadshow to six states, conducting 38 tastings and participating at the Wine & Spirits Wholesales of America (WSWA) 74th Annual Convention & Exposition. Taking place in…

Parducci Celebrates 85 Years

Parducci Wine Cellars Celebrates 85th Anniversary  The Original Mendocino Winery Releases a Special Cuvée, 85, and Opens its Cellars for a Vertical True Grit Petite Sirah Tasting Encompassing the 2004, 2005 and 2006 Vintages Ukiah, CA – Parducci® Wine Cellars, Mendocino’s longest running winery, is celebrating its 85th anniversary with the release of 85, a special…

Consorzios of Valpolicella and Lugana Demonstrate Their Fine Wines In the U.S. Market

FOR MORE INFORMATION Consorzio Tutela Vini Valpolicella DOC Olga Bussinello info@consorziovalpolicella.it  Consorzios of Valpolicella and Lugana Demonstrate Their Fine Wines In the U.S. Market Wines poured for the first time in California, in both  San Francisco and Los Angeles Los Angeles, CA: Finding the right consumer for a product and being flexible in business are key…

La Rioja Alta, S.A. releases limited collection of Viña Ardanza Reserva 2000

La Rioja Alta, S.A. releases limited collection of Viña Ardanza Reserva 2000 Seventeen-year-old wine epitomizes brand’s graceful evolution Haro, La Rioja, Spain  – La Rioja Alta, S.A., one of the world’s most iconic Rioja producers, is releasing a limited collection of its seventeen-year-old Viña Ardanza Reserva 2000 into the US market. Over the last 75…

Mendocino Wine Company Announces Key New Hires

Mendocino Wine Company Announces Key New Hires  New Winemaker & Western Division Sales Manager To Support Quality Wines & Future Growth February 6, 2017 (Ukiah, CA) – Mendocino Wine Company, owners of Parducci® Wine Cellars, Mendocino’s longest running winery, has announced two new key hires to support quality winemaking and sales of their growing wine…

Enterprise Greece to Host TEXSOM International Wine Awards at Prowein 2017

Enterprise Greece to Host TEXSOM International Wine Awards at Prowein 2017 Irving, Texas – TEXSOM co-founders and Master Sommeliers James Tidwell and Drew Hendricks today announced that ProWein 2017 will set the stage for the announcement of the 2017 TEXSOM International Wine Awards Judges’ Selection winners. The TEXSOM team will share the news of the…

BOTTLE TALK WITH RICK AND PAUL Now Part of the Capital Public Radio Podcast Lineup

Bottle Talk with RICK and PAUL Join CPR Podcast Lineup What next? The Apocalypse? Sacramento, CA – Capital Public Radio, Sacramento’s NPR station, is now featuring Bottle Talk with Rick and Paul in its podcast lineup alongside such NPR standards as Fresh Air, MarketPlace, A Prairie Home Companion, Science Friday, and Wait Wait… Don’t Tell Me.  Go…

Peter Mondavi Sr. Earns American Wine Society Award of Merit

Peter Mondavi Sr. Earns American Wine Society Award of Merit Costa Mesa, CA – The American Wine Society, the oldest and largest organization of wine consumers, awarded Charles Krug Winery patriarch Peter Mondavi Sr, its Award of Merit at the organization’s national conference. Since 1971 the AWS Award of Merit has been given to wine…

FurmintUSA Continues to Build on Recent Successes with Additional Accolades and Events in Key Markets

FurmintUSA Continues to Build on Recent Successes with Additional Accolades and Events in Key Markets Budapest, Hungary – FurmintUSA, a marketing initiative helping to promote Hungarian wines made from the grape Furmint, experienced further successes with its efforts over recent months. Chief among the initiatives was a sponsored hospitality suite at the annual TEXSOM Conference…

The Wineries of Santa Clara Valley Retain Balzac Communications

The Wineries of Santa Clara Valley Retain Balzac Communications Silicon Valley’s local producers are serious about world class wines Napa, CA (December 14, 2016) – The Wineries of Santa Clara Valley, an association representing member wineries who grow and produce wines in one of the oldest wine producing regions of California, have retained Balzac Communications…

Wine Enthusiast selects Gran Reserva 904 as Best Wine of the Year

Wine Enthusiast selects Gran Reserva 904 as Best Wine of the Year La Rioja Alta ranks first among standout wines on The Enthusiast 100 of 2016 Haro, Spain (December 1, 2016) – After tasting nearly 22,000 wines from 15 countries, Wine Enthusiast selected La Rioja Alta 2005 Gran Reserva 904 as the #1 Wine of…

La Rioja Alta, S.A. Retains Balzac Communications

La Rioja Alta, S.A. Retains Balzac Communications Agency Will Provide Public Relations and Marketing Services Napa, CA (September 22, 2016) – The iconic Rioja producer, La Rioja Alta, S.A., has retained Balzac Communications to manage media and trade communications, and implement digital marketing strategies in the United States. The history of La Rioja Alta, S.A.…

RACHEL DELROCCO OF CAMERATA AT PAULIE’S NAMED BEST SOMMELIER AT 12th ANNUAL TEXSOM

RACHEL DELROCCO OF CAMERATA AT PAULIE’S NAMED BEST SOMMELIER AT 12th ANNUAL TEXSOM 2016 TEXSOM Best Sommelier Competition Presented by Texas Monthly Irving, Texas (August 15, 2016) – TEXSOM co-founders and Master Sommeliers Drew Hendricks and James Tidwell today announced at the Wine & Food Foundation of Texas Grand Tasting that Rachel DelRocco of Camerata…

Mendocino Wine Co. Acquires OFFbeat

Mendocino Wine Company Acquires OFFbeat Brands Portfolio of Lifestyle Wines Mike Kenton, OFFbeat Brands creator to Join Mendocino Wine Co. June 30, 2016 (Ukiah, CA) – Mendocino Wine Company, owners of Parducci® Wine Cellars, Mendocino’s longest running winery, has purchased the fast-growing, innovative wine portfolio of OFFbeat Brands. Zin-Phomaniac, Tie-Dye, Jellybean and Slices Sangria, join…

It’s My Birthday – by Maggie

Today I’m six. Dad woke up this morning and sang Happy Birthday to me while I lounged in bed – what else would you expect if you were The Princess. I don’t know how to tell him, but he shouldn’t give up his day job for a singing career. People talk to me all the…

A Balzac Case Study: Tony Arcudi by Tiffany van Gorder

At Balzac Communications, we work hard to connect with our clients and deliver the results they want. After all, having strong client and media relationships is what public relations is all about. That’s why initial face-to-face meetings with potential new clients are so valuable. It’s the opportunity for us to listen to them speak about…

Warren Winiarski sponsors anniversary event

Warren Winiarski featured in Judgment of Paris 40th Anniversary Celebrations FOR IMMEDIATE RELEASE Paul Wagner Balzac Communications Phone: 707-255-7667 Email: pwagner@balzac.com Warren Winiarski featured in Judgment of Paris 40th Anniversary Celebrations National and regional events highlight the occasion  Napa, CA (May 24, 2016) –  Napa Valley winemaker Warren Winiarski, who made the Cabernet Sauvignon that…

FurmintUSA Creates a Buzz

FurmintUSA Creates a Buzz with U.S. Marketing Blitz and Bi-Coastal Promotional Tour For Immediate Release Contact: Michael Wangbickler Balzac Communications & Marketing Phone: 707-255-7667 Email: mwangbickler@balzac.om  (Budapest, Hungary – June 1, 2016) – FurmintUSA conducted a marketing blitz through March and April in New York City, Washington, D.C., San Francisco and Los Angeles, showcasing Hungary’s…

THREE PASS MASTER EXAM FOR COURT OF MASTER SOMMELIERS

COURT OF MASTER SOMMELIERS, AMERICAS WELCOMES THREE NEW MASTERS TO ITS PRESTIGIOUS RANKS Michael Wangbickler, CEO Balzac Communications & Marketing mwangbickler@balzac.com Kathleen Lewis, Executive Director Court of Master Sommeliers, Americas klewis@mastersommeliers.org COURT OF MASTER SOMMELIERS, AMERICAS WELCOMES THREE NEW MASTERS TO ITS PRESTIGIOUS RANKS David Keck, Kyungmoon Kim, and Jim Rollston Named Master Sommeliers ASPEN,…

Carpene Malvolti

Carpenè Malvolti Raises Bar for Quality with Release of PVXINVM FOR IMMEDIATE RELEASE Contact: Emma Thomas Balzac Communications & Marketing ethomas@balzac.com (707) 255-7667 Carpenè Malvolti Raises Bar for Quality with Release of PVXINVM Ancient vine Prosecco pays homage to its history in the region Conegliano, Italy (April 28, 2016) – Carpenè Malvolti, the first company…

Mendelson publishes “Appellation Napa Valley”

Mendelson’s Book “Appellation Napa Valley” Offers an Inside Look at America’s Most Famous Wine Region For Immediate Release April 25, 2016 Contact: Paul Wagner/Ema Ripley Balzac Communications & Marketing Phone: 707-255-7667 Email: pwagner@balzac.com/eripley@balzac.com Napa, California – Richard Mendelson, the leading expert on appellation and wine law in the USA, has released “Appellation Napa Valley –…

Pure TIn sponsors Somm session

Pure Tin Label Sponsors Sommelier Training at the 2016 CIA Sommelier Summit and the Napa Valley Wine Academy FOR IMMEDIATE RELEASE April 13, 2016 Contact: Michael Wangbickler Balzac Communications & Marketing Phone:            707-255-7667 Email: mwangbickler@balzac.com Pure Tin Label Sponsors Sommelier Training at the 2016 CIA Sommelier Summit and the Napa Valley Wine Academy (Napa, CA)…

Balzac Communications & Marketing Hires Wine Industry Veteran Mark Feinberg

Balzac Communications & Marketing Hires Wine Industry Veteran Mark Feinberg FOR IMMEDIATE RELEASE Michael Wangbickler Balzac Communications Phone: 707-255-7667 Email: mwangbickler@balzac.com     Balzac Communications & Marketing Hires Wine Industry Veteran Mark Feinberg   Napa, CA (April 4, 2016) – Balzac Communications & Marketing is proud to announce that Mark Feinberg is joining its team…

An Award Winning Year for Il Fiorello Olive Oil Company

An Award Winning Year for Il Fiorello Olive Oil Company FOR IMMEDIATE RELEASE Mark Feinberg/Ema Ripley Balzac Communications Phone: 707-255-7667 Email: mfeinberg@balzac.com, eripley@balzac.com   An Award Winning Year for Il Fiorello Olive Oil Company   April 6, 2016 (Suisun Valley, CA) – Local artisan extra virgin olive oil producer Il Fiorello Olive Oil Company continues…

Wente Family Estates and Murrieta’s Well Showcase Wines at 9th Annual Pebble Beach Food & Wine Festival

Wente Family Estates and Murrieta’s Well Showcase Wines at 9th Annual Pebble Beach Food & Wine Festival FOR IMMEDIATE RELEASE Contact Information: Wente Vineyards: Tiffany Van Gorder, tvangorder@balzac.com Murrieta’s Well: Emma Thomas, ethomas@balzac.com Balzac Communications & Marketing (707) 255-7667   Wente Family Estates and Murrieta’s Well Showcase Wines at 9th Annual Pebble Beach Food &…

#LakeCountyRising Charity Wine Auction raises more than $150,000 for Valley Fire Relief

#LakeCountyRising Charity Wine Auction raises more than $150,000 for Valley Fire Relief   FOR IMMEDIATE RELEASE Contact: Paul Wagner Balzac Communications & Marketing (707) 255-7667 pwagner@balzac.com   #LakeCountyRising Charity Wine Auction raises more than $150,000 for Valley Fire Relief St. Helena, CA (March 22, 2016) – Lake, Napa and surrounding county residents joined #LakeCountyRising to…

Thompson, Beckstoffer and Hatton to Lead #LakeCountyRising Charity Wine Auction

Thompson, Beckstoffer and Hatton to Lead #LakeCountyRising Charity Wine Auction     FOR IMMEDIATE RELEASE March 15, 2016   Contact:    Paul Wagner Balzac Communications & Marketing Phone:      707-255-7667 Email:        pwagner@balzac.com Thompson, Beckstoffer and Hatton to Lead #LakeCountyRising Charity Wine Auction Sunday, March 20, 2016 2:00 p.m. to 5:00 p.m. Culinary Institute of America – Greystone…

What’s a Press Kit? by Paul Wagner

A Press Kit is a critical part of any winery’s public relations program.  It defines the company, provides reference materials to any journalist who is interested, and should serve as the primary source for all messaging and information that comes from the winery. So why are so many press kits so bad? The first reason…

New Video Features Master Sommelier Tim Gaiser with A Key Tip for Aspiring Sommeliers

New Video Features Master Sommelier Tim Gaiser with A Key Tip for Aspiring Sommeliers For Immediate Release  February 2, 2016   Contact: Michael Wangbickler Balzac Communications & Marketing Phone:            707-255-7667 Email: mwangbickler@balzac.com     New Video Features Master Sommelier Tim Gaiser with A Key Tip for Aspiring Sommeliers Pure Tin Mark of Distinction Campaign  …

The Territory Ahead by Robin Lewis

As a secret addict of Territory Ahead clothing catalogs, I was interested to read recently in the Wall Street Journal (which found its way into the design department from the PR folks next door) regarding “Why You Get So Many Catalogs.” The upshot is that, as we know, print and web marketing work very well…

How To Choose Your Words by Paul Wagner

Your choice of words is critical, whether you are dealing with pubic, trade or media.  Media training often has many opportunities for a cleverly turned phrase.  If a journalist interviews three or four people for a story, the interviewees who will get quoted the most will be the ones who are most articulate.  Does this…