success stories

Over the past several decades, we have worked with organizations large, small, and everything in-between. We are never bored and consider it a badge of honor that we have worked on so many successful campaigns.
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UNION DES GRANDS CRUS DE BORDEAUX

We have represented the Grand Crus de Bordeaux for the last 18 years. Our role as their Public Relations agency has been to raise the level of awareness and image of Bordeaux wines among the trade and press in the US market.  These wines are widely recognized for their quality and character, but each year we must give these opinion leaders and market influencers an opportunity to taste the wines and meet the wine producers who made them.

Balzac manages trade tastings in key markets throughout the country. Traditionally focusing on the largest markets in America (New York, Chicago, and California) the tastings have also occasionally added a second-tier market such as Boston, Miami, Atlanta or Dallas. The organization of these tastings is critical.  We must attract the very top level of the trade, from importers and distributors to retailers, restaurateurs, wine media and wine educators.  Equally important, we must execute these tastings at a quality level that meets or exceeds the image of the wines of Bordeaux itself.

Each year, we meet or exceed our attendance goal. In the larger markets, we attract 800 people with the smaller venues attracting nearly 400.  All events are organized smoothly and flawlessly and attendees look forward to attending this event every year.  We have generated coverage across various media channels including hits in key national publications like Bloomberg and Forbes, reviews in blogs and regional newspapers like San Francisco Chronicle and Chicago Tribune.

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TEXSOM

Managed social media engagement and content generation for both the conference and competition to increase awareness and build the brand.

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FURMINT USA

Supported this Hungarian trade group’s bid to enter the U.S. market and helped them target key audiences for their marketing programs.

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LA RIOJA ALTA

In 2017, Vina Ardanza (owned by La Rioja Alta SA) celebrated its 75th year. We were tasked with building awareness for this venerable Rioja bodega and generating excitement for this milestone. Our approach combined multi-city in-market travel with a strategic mailing to top media targets.

Coverage for the 75th anniversary included feature placements and reviews in publications like Wine Spectator, Food & Wine, Huffington Post, JamesSuckling.com, Grape Collective, Terroirist, and International Wine Review, among others.

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LOCATIONS

We’ve had great success with virtual wine tastings via Twitter and Zoom. To host these tastings, we conduct outreach to national writers and bloggers who have influence in the digital world to invite them to participate in a tasting.

Our most recent Zoom tasting for Locations wine involved 91 bloggers and reached approximately 2.2 million users. Their tweets initiated dialogue from more than 100 additional users to generate roughly 302K impressions per day.

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MOUTON CADET

In 2006, Baron Philippe de Rothschild and Constellation Wines challenged us to re-energize a brand that has seen a steady decline in quality, as well as consumer interest, for years. We organized the “Mouton Cadet Tour de Force,” a series of visits in major markets encompassing distributor presentations, key account dinners, and media appointments.

We set up meetings with writers at several high-profile publications. Several of these meetings resulted in extensive media coverage, including a two-page spread in Bloomberg Business Week and a front page mention in USA Today.

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NAPA AG PRESERVE

Working the Jack L. Davies Ag Preservation Fund we executed a comprehensive marketing strategy to raise aware of the Napa County Agricultural Preserve, using the 50th anniversary as a major milestone.

We launched the Napaagpreserve.org website to act as a central location for information regarding ag land preservation in Napa County. Nothing like it existed prior. With the help of Partners2Media, we created three promotional videos that highlight the past, present, and future of the Ag Preserve. We created an educational brochure regarding the Ag Preserve and placed it in local businesses and up-valley wineries. In addition, we created display kits for 100 wineries to showcase in their tasting rooms. We created and placed four signs that indicate when visitors to the valley are entering the Ag Preserve. We created a kiosk about the Ag Preserve and placed it on the Napa Valley Vine Trail near north Napa.

We created an educational exhibit discussing the history of the Preserve and its impact today. It started at the Napa Valley Museum in Yountville and moved to various other locations. With the help of Napa Valley Vintners, we assembled an auction lot of 300+ magnums from wineries in the ag preserve. The lot sold for $180,000 and helped elevate awareness for the ag preserve.

The 50th anniversary got some big attention at Bottlerock 2018 with a presence in the vintners garden along with video/logo displayed on the big screens at the venue.

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WENTE

Wente Vineyards is the leading name in the world of Chardonnay with roughly 80% of all Chardonnay planted in California tracing their heritage to the Wente Clone. We developed a program to further establish the Wentes as the “First Family of Chardonnay” with a series of activities celebrating National Chardonnay Day. This included a social media campaign, sample sending to key gatekeepers, and on-site event execution.

This program resulted in more than 40 articles, 5 million media impressions, and 9 million social impressions.

Wente Vineyards is the leading name in the world of Chardonnay with roughly 80% of all Chardonnay planted in California tracing their heritage to the Wente Clone. We developed a program to further establish the Wentes as the “First Family of Chardonnay” with a series of activities celebrating National Chardonnay Day. This included a social media campaign, sample sending to key gatekeepers, and on-site event execution.

This program resulted in more than 40 articles, 5 million media impressions, and 9 million social impressions.