In the world of wine marketing, the battle for consumer attention and brand recognition is fierce. With the wine industry continually evolving, the need for effective marketing strategies has never been more crucial. Many wineries and vineyards face a pivotal choice: should they hire an in-house marketing team or entrust their brand to a seasoned…
Michael Wangbickler is President of Balzac. With nearly 30 years of experience in marketing and public relations, Mike is a trusted advisor and strategic consultant to his clients. While others are frozen when faced with barriers, Mike is energized by it. He relishes analyzing problems for his clients, finding what is wrong, and providing them with innovative solutions. Mike’s strategic mind enables him to sort through the noise and find the best way forward. He embraces ambiguity and can identify paths to real progress.
Before following his heart to wine country, Mike followed his head to Silicon Valley where he spent 8 fast-paced years in technology communications, where he caught the bug for following the latest trends in marketing tech. Armed with a “live to eat” motto and an evident passion for craft food and beverages and the land, Mike entered Balzac’s life in 2004 and became the agency’s President in 2016.
As a studied disciple of Walt Disney, Mike thinks it’s fun to do the impossible. He believes leadership, imagination, and innovation require a certain level of fearlessness and he encourages his team to step off the worn pathways and break new ground. He leads a team who are driven forward by the stories that inspire people to share in a dream. It is with this philosophy that he’s guided successful marketing and communications campaigns for more than 70 global companies and trade associations from a dozen countries.
But he’d trade it all to be a Jedi.
- Nearly 30 years managing marketing communications programs
- Advised and collaborated with 100+ clients
- Managed hundreds of marketing events including tradeshows, seminars, tours, and parties.
- Led dozens of educational seminars, webinars, and classes on marketing
- President of the American Wine Society (2021-2022)
- Adjunct Instructor at Napa Valley College
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