1px_rev-slider_bg BEVERAGE Helping organizations grow successfully with a fresh approach to marketing and public relations strategy. marketing special offer! inspired Balzac Communications

Balzac Communications – Inspired Beverage Marketing. Helping organizations grow successfully with a fresh approach to beverage marketing and public relations strategy.

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Working from Home

Working from home during a pandemic

It’s no longer simply working from home; it’s working from home during a pandemic. I’ve had the good fortune of being a remote employee during my entire tenure with Balzac, and I’ve been able to fine tune my routine and learn what works best for me over the years. But this post isn’t about that.…

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agency-client relationship

Top 5 Elements of a Strong Agency-Client Relationship

When companies hire a marketing agency, they’re hoping that someone will view their business with as much excitement and respect as they do. The right agency knows your customers, inside and out, and feels just as strongly about the business mission as the company itself. A good agency-client relationship is a dream, but how can…

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black lives matter - pandemic - uncertainty

Public Relations in a Time of Uncertainty

In the wine and spirits industry, we aim to please our customers with high quality beverages. Why not go further and show that you can relate to consumers on multiple levels? Your take on public relations during current events, such as the Black Lives Matter protests and the COVID-19 pandemic, matters. Taking a stance on…

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Covid-19 and wine

COVID-19 and Wineries

These are extraordinary and unprecedented times. It’s safe to say that no one had a plan in place for how to deal with a worldwide pandemic. Here at Balzac we’ve put aside much of our day-to-day operations to help clients craft their messaging around COVID-19. As we gain clarity on what this means for us…

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how we work

offering the beverage marketing services and expertise your business needs

Leveraging nearly 30 years of beverage marketing experience, we’ve built solutions and strategies that will help you save time, decrease costs, build your brand, and sell your products faster.

BUSINESS STRATEGY

Providing a strategic viewpoint to help build successful beverage marketing strategies.

PUBLIC RELATIONS

Leveraging relationships to shape a positive image for your brand.

EVENT MANAGEMENT

Planning and executing effective events that make an impact.

ONLINE LEARNING

Teaching you the skills needed to succeed at beverage marketing.

CREATIVE DESIGN

Generating visual assets that appeal to your key audiences.

BUSINESS STRATEGY

Providing a strategic viewpoint to help you build a successful beverage marketing strategy.

PUBLIC RELATIONS

Leveraging relationships to shape a positive image for your brand.

EVENT MANAGEMENT

Planning and executing effective events that make an impact.

ONLINE LEARNING

Teaching you the skills needed to succeed at beverage marketing.

CREATIVE DESIGN

Generating visual assets that appeal to your key audiences.

the right team

a trusted strategic beverage marketing partner for your organization

We’re a small, yet nimble crew of creative thinkers and effective project managers. As experts in beverage marketing we excel in our respective fields of focus. We love what we do.
Michael Wangbickler

Michael Wangbickler

President

As a studied disciple of Walt Disney, Mike thinks it’s fun to do the impossible. He believes leadership, imagination, and innovation require a certain level of fearlessness and he encourages his team not to play by the rules. He is also a gifted teacher.
Emma Criswell - Balzac Communications Marketing Director

Emma Criswell

Vice President, Client Services

One of Emma’s biggest strengths is her ability to connect with anyone and network. Paradoxically, she is an introvert, but quiet reflection enables her to distill new ideas and figure out how to make them work. She is also a skilled cook.
Brooke Herron

Brooke Herron

Director, Digital Marketing

Brooke is an eighteen-year wine industry veteran, DTC marketing and digital sales strategy consultant, and avid hiker. In 2020, she returned home after five years living abroad and is thrilled to be back home in California wine country!
Stacy Johnson

Stacy Johnson

Executive Assistant

Stacy is a highly reliable, efficient and dedicated multitasker who brings a unique skill set. She will be responsible for general administrative tasks.

success stories

Over the past several decades, we have worked with organizations large, small, and everything in-between. We are never bored and consider it a badge of honor that we have worked on so many successful beverage marketing campaigns.
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UNION DES GRANDS CRUS DE BORDEAUX
Conceived, organized, and executed an annual multi-city North American tour to reach between 1,800 and 2,500 key trade and media.
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TEXSOM
Managed social media engagement and content generation for both the conference and competition to increase awareness and build the brand.
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FURMINT USA
Supported this Hungarian trade group’s bid to enter the U.S. market and helped them target key audiences for their marketing programs.
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LA RIOJA ALTA
Executed a 75th anniversary media tour and strategic mailer to build and generating excitement for this milestone.
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LOCATIONS
Hosted a virtual wine tasting with owner Dave Phinney and national writers/bloggers to increase digital engagement and reach.
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MOUTON CADET
Organized a national roadshow which included distributor presentations, key account dinners, and media appointments to relaunch the brand in the U.S.
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NAPA AG PRESERVE
Conceived and conducted a series of marketing activities to educate the public and celebrate the 50th anniversary of the preserve.
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WENTE
Implemented a social media campaign, sample sending to key gatekeepers, and on-site event execution to celebrate National Chardonnay Day.

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choose the package that suits your needs

We’ve made it easy to select a beverage marketing program that is right for you. We offer a special (and basic) PR starter package for small producers and those that just wish to dip their tow in the water. Bronze is our standard level and Gold is our premium service. In addition, we have a platinum enterprise solution that includes all the below plus more. If none of these suits, reach out to us and we can discuss a custom package.

PR STARTER PACKAGE

a special package for small producers

Our PR Starter Package is for craft beverage producers who need a little extra help telling their story. It includes:

Basic PR Strategy

Story Development

Media Contacts

Media Engagement

Basic training and webinars

Monitoring Reports

All for only $1,000 per month.

BRONZE

the standard level

Includes basic beverage marketing communication strategy and consulting, content creation, media interaction, market visits, and account management.

Includes basic digital strategy and consulting, content creation, email marketing, and account management.

SILVER

the best value

Includes enhanced beverage marketing communication strategy and consulting, content creation, media interaction, market visits, and account management.

Includes Bronze benefits plus: basic community management, basic SEO, and production design.

GOLD

the power play

Includes Silver benefits plus: paid search/social advertising, marketing/sales automation, website enhancements, and more.

Includes Silver benefits plus: creative programs, strategic events, and more.

how can we help?

let’s get started

You’ve made it this far down the page, so why stop there? Let’s talk. Whether you are ready to commit now or need some time to consider, we’re happy to run through your varous beverage marketing options.

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Call Us

+ 001.707.255.7667

Our Locations

The beautiful Napa Valley (of course) plus satellite offices in Columbus, OH and New York, NY.