One of the results of the global pandemic and resulting shelter in place orders has been a monumental upswing in cooking and drinking at home. Wineries that had once conducted the majority of sales out of their tasting rooms began seeing online sales skyrocket. Brands that offered their wines in grocery stores suddenly were sending…
It’s no longer simply working from home; it’s working from home during a pandemic. I’ve had the good fortune of being a remote employee during my entire tenure with Balzac, and I’ve been able to fine tune my routine and learn what works best for me over the years. But this post isn’t about that.…
These are extraordinary and unprecedented times. It’s safe to say that no one had a plan in place for how to deal with a worldwide pandemic. Here at Balzac we’ve put aside much of our day-to-day operations to help clients craft their messaging around COVID-19. As we gain clarity on what this means for us…
PR and sales work together in more intimate ways than what is always visible on the surface. There are many benefits to this relationship on both sides.
