Paul Wagner is President Emeritus of Balzac Communications and it's founder. For over 30 years, Paul has been a leader in wine marketing and enjoys sharing his knowledge with others.
A Press Kit is a critical part of any winery’s public relations program. It defines the company, provides reference materials to any journalist who is interested, and should serve as the primary source for all messaging and information that comes from the winery. So why are so many press kits so bad? The first reason…
Your choice of words is critical, whether you are dealing with pubic, trade or media. Media training often has many opportunities for a cleverly turned phrase. If a journalist interviews three or four people for a story, the interviewees who will get quoted the most will be the ones who are most articulate. Does this…
