Paul Wagner is President Emeritus of Balzac Communications and it's founder. For over 30 years, Paul has been a leader in wine marketing and enjoys sharing his knowledge with others.

Media Training

How To Choose Your Words

Your choice of words is critical, whether you are dealing with pubic, trade or media.  Media training often has many opportunities for a cleverly turned phrase.  If a journalist interviews three or four people for a story, the interviewees who will get quoted the most will be the ones who are most articulate.  Does this…