The Balzac Communications blog is a source for the latest news and views from the company. Here we discuss the latest happenings in the industry, news from the company, resources for clients and prospects, and the occasional fun article.
Blogs are a meaningful way to share content with those that need it. We’re happy to share our knowledge and experience, with the hope that our clients see our value beyond the blog.
With 30 years in the business of marketing communications, we’ve developed many tips and tricks to increase efficiency and profitability for our clients. Today, the company is led by Michael Wangbickler, who joined the agency in 2004. Since then, Michael has worked with dozens of clients from all over the world, from France and Italy to Australia and Japan.
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Communications and marketing are the cornerstone pieces of our business. It’s in our company’s name and it is a part of our promise to our clients to deliver superior results. After all, we are only successful when our clients are successful. Every client is different in terms of what they want to achieve when they…
A Press Kit is a critical part of any winery’s public relations program. It defines the company, provides reference materials to any journalist who is interested, and should serve as the primary source for all messaging and information that comes from the winery. So why are so many press kits so bad? The first reason…
As a secret addict of Territory Ahead clothing catalogs, I was interested to read recently in the Wall Street Journal (which found its way into the design department from the PR folks next door) regarding “Why You Get So Many Catalogs.” The upshot is that, as we know, print and web marketing work very well…
