Mike Wangbickler is President of Balzac, a leading marketing communications company for the worlds of beverage, food, and travel. As a studied disciple of Walt Disney, Mike thinks it’s fun to do the impossible. He believes leadership, imagination, and innovation require a certain level of fearlessness and he encourages his team not to play by the rules. He leads a team who are driven forward by the stories that inspire people to share in a dream. It is with this philosophy that he’s guided successful marketing and communications campaigns for more than 70 global wineries and regions from a dozen countries.

GOVERNMENT, COMMUNITY, AND INSTITUTIONS

Government Case Studies Napa Flood ProjectNapa PipeNapa Firewise GOVERNMENT Americans are increasingly making it clear that they expect the same level of communication from government as they enjoy with brands in other industries. This is especially true when it comes to digital engagement. In a survey of more than 3,000 U.S. citizens conducted by Accenture in…

LIFESTYLE

Wellness Case Studies Studio Phyzz WELLNESS People want to eat healthier, feel better and live longer. That desire has caused a boom in the global wellness market, which now garners almost $4 trillion dollars each year. The supplement industry alone contributes over $120 billion annually to the U.S. economy. Dominating everything from beauty to food to lifestyle, wellness…

AGRICULTURE & LAND

Ag Commissioner Case Studies Napa Valley Ag Commissioner AG COMMISSIONERS & DEPARTMENTS Agricultural commissioners and departments are charged with the protection of agriculture, the protection of the environment as well as protection of the public’s health and safety in their communities. These goals are accomplished through the management of programs designed to achieve set goals…

FOOD & CULINARY

Gourmet Food Producer Case Studies Napa Cookie CompanyMezzettaIl Fiorello Olive Oil GOURMET FOOD PRODUCERS Every day, gourmet food brands face a new wave of increased pressure from consumers, digital influencers, regulators and other stakeholders to drive change. Selling gourmet food introduces a whole set of unique challenges. Successful marketing depends on understanding those challenges and…

TRAVEL & TOURISM

Hotel & Resort Case Studies Napa River Inn HOTELS & RESORTS Marketing in necessary in helping hotels and resorts to attract bookings and optimise revenue. For the most part, the marketing messages are how customers will become aware of the hotel and also how they will understand their values and unique selling proposition. Through the…

LUXURY BEVERAGES

Wine Case Studies Wente VineyardsUnion des Grands Crus de BordeauxBenovia Winery WINE Wine is where we started nearly 30 years ago, and we continue to work with wineries and wine regional associations throughout the world. Every week, we’re in contact with the key wine media, influencers, and trade. We know the wine business intimately, and…

Emma Criswell - Balzac Communications Marketing Director

Emma Criswell Marks Six Months

We’re thrilled to report that Emma Criswell is celebrating her six-month anniversary with the company. Criswell has a decade of experience in the wine and spirits industries and her addition adds key expertise to the management team. Not content to simply rule California, our president, Michael Wangbickler has plans to expand the company’s footprint nationally.…

Napa County Agricultural Preserve Celebrates 50 Years

Napa County Agricultural Preserve Celebrates 50 YearsActivities planned throughout the year to celebrate golden anniversary Napa, CA (February 22, 2018): The Napa County Agricultural Preserve marks its 50-year anniversary in 2018. To celebrate this momentous milestone, community leaders from the Jack L. Davies Napa Valley Agricultural Land Preservation Fund and other organizations from throughout Napa…

Bottle Talk with Rick and Paul

BOTTLE TALK WITH RICK AND PAUL Now Part of the Capital Public Radio Podcast Lineup

Bottle Talk with RICK and PAUL Join CPR Podcast Lineup What next? The Apocalypse? Sacramento, CA – Capital Public Radio, Sacramento’s NPR station, is now featuring Bottle Talk with Rick and Paul in its podcast lineup alongside such NPR standards as Fresh Air, MarketPlace, A Prairie Home Companion, Science Friday, and Wait Wait… Don’t Tell Me.  Go…