Balzac news is a source for the latest news and views from the company. Here we discuss the latest happenings in the industry, news from the company, resources for clients and prospects, and the occasional fun article.
Blogs are a meaningful way to share content with those that need it. We’re happy to share our knowledge and experience, with the hope that our clients see our value beyond the blog.
With 30 years in the business of marketing communications, we’ve developed many tips and tricks to increase efficiency and profitability for our clients. Today, the company is led by Michael Wangbickler, who joined the agency in 2004. Since then, Michael has worked with dozens of clients from all over the world, from France and Italy to Australia and Japan.
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In the world of wine marketing, the battle for consumer attention and brand recognition is fierce. With the wine industry continually evolving, the need for effective marketing strategies has never been more crucial. Many wineries and vineyards face a pivotal choice: should they hire an in-house marketing team or entrust their brand to a seasoned…
The 2023 Wine Industry Sales Symposium, presented by Wine Industry Network (WIN), proved to be an unparalleled platform for learning, networking, and charting the course towards success in the dynamic world of wine sales to its attendees. The one-day educational conference featured wine industry experts speaking on all aspects of sales and marketing, including 3-Tier…
Grappa lovers get an education at Hello Grappa! Days From June 14 to 16, 2023 in New York City, Balzac administered and managed a series of educational marketing events for the traditional Italian spirit Grappa at Hello Grappa! Days 2023. Grappa is experiencing a resurgence of interest due to its sustainability (it’s made from grape…
Last month (July 2023), agency president Michael Wangbickler was in Tbilisi, Georgia. The purpose of the trip was to conduct a day-long workshop on wine marketing and wine tourism. This was supported by a number of meetings with top officials and winery owners. Throughout the week, both Eter Gorgiladze (our expert in Georgia) and Mike…
Many craft beverage producers find themselves in need of public relations help, but often discover that hiring a specialist is out of reach. Hiring a full-service agency may be too much of a commitment at first. This is a pain point that we’ve discussed with many potential clients. We think we have the solution.…
We’re thrilled to report that Emma Criswell is celebrating her six-month anniversary with the company. Criswell has a decade of experience in the wine and spirits industries and her addition adds key expertise to the management team. Not content to simply rule California, our president, Michael Wangbickler has plans to expand the company’s footprint nationally.…
Napa County Agricultural Preserve Celebrates 50 YearsActivities planned throughout the year to celebrate golden anniversary Napa, CA (February 22, 2018): The Napa County Agricultural Preserve marks its 50-year anniversary in 2018. To celebrate this momentous milestone, community leaders from the Jack L. Davies Napa Valley Agricultural Land Preservation Fund and other organizations from throughout Napa…
Paul Wagner retires and Michael Wangbickler takes title of President Napa, CA (August 31, 2017) – Balzac Communications & Marketing, a leading craft food and beverage marketing communications agency, announced today that Paul Wagner has stepped down as President of the company and relinquished the title to current Chief Executive Officer Michael Wangbickler. Wagner will take…
Bottle Talk with RICK and PAUL Join CPR Podcast Lineup What next? The Apocalypse? Sacramento, CA – Capital Public Radio, Sacramento’s NPR station, is now featuring Bottle Talk with Rick and Paul in its podcast lineup alongside such NPR standards as Fresh Air, MarketPlace, A Prairie Home Companion, Science Friday, and Wait Wait… Don’t Tell Me. Go…
