Over the past 25 years, we have formed and nurtured relationships with key wine publics, including media, bloggers, sommeliers, distributors, and other key influencers. Our expertise in the wine industry allows us to communicate effectively and influentially with these publics.
We believe in integrated marketing communications—a program that uses the best of each medium to build on the impact of others, so that the end result far exceeds what can be expected from any single source or campaign. In our work, advertising, market development, education programs and sales campaigns work together to build interest, increase impact, and generate better results.
Public Relations is the work and art of managing your company’s relationships with various publics, or audiences. This means more than just media and consumers: it also includes your distributors and sales network, key influencers, and front-line employees. We also train spokespeople to be effective company communicators who stay on message.
Balzac actively seeks creative solutions to fashioning those messages. We enjoy the creative process, and we know how important a dash of creativity can be to a public relations message or campaign. Then we are relentless about doing the basic blocking and tackling that make it all work.
Lastly, we can help you get in front of a looming issue or respond immediately in case of an emergency in a way that is consistent with your public relations plan and that deals honestly and effectively with the questions that have arisen.
Content marketing uses real content to attract and keep customers. Gone are the days of fluff and flash—it’s all been done, and endears you to nobody. Of course it is a little more nuanced than that. The content has to be valuable, relevant and aimed at a focused target audience: your consumer or public. And delivery—using both traditional and digital media—has to be consistent and entertaining, communicating your message in an engaging fashion that keeps consumers genuinely interested in your product.
Menu of Services:
- Copy writing
- Art Direction
- Measurement of effectiveness
Every day, customers are getting more of their information online. Social media sites such as Facebook, YouTube, Wikipedia, Instagram, Twitter, and blogs have generated unprecedented interest in wine. People are already talking about your brand. Now is the time to join the conversation to make sure it includes the content you want. Based on our expertise, we develop strategies and incorporate digital marketing tools—like the live Twitter tasting shown in the image at left—into the content marketing mix to further enhance your brand’s influence and reach.
Menu of Services:
- Social Media Marketing Strategy
- Online Presence Assessment
- Competitive Analysis
- Community Building
- Social Network Profiles
- Blog Design
Balzac does not sit back and work from afar; we hit the pavement for you. Every type of media has its place, and traditional media are still truly effective means of getting your focused message out into the world. From a traditional press kit (adaptable to online use) to tasting events to picking up the phone and pitching a story idea crafted around your content, we have the expertise and experience to take advantage of the most effective traditional media. We mix that in with your Digital Media programs to make sure all efforts are integrated and complementary.
Menu of Services:
- Press Office
- Media Kit Creation
- Press Releases
- Media Sample Mailing
- Industry Events
- Market Visits
- Trade and Media Tours
- Public Speaking and Presentations
- Clip Tracking