Marketing in necessary in helping hotels and resorts to attract bookings and optimise revenue. For the most part, the marketing messages are how customers will become aware of the hotel and also how they will understand their values and unique selling proposition. Through the years, we’ve noticed that every truly great hotel brand has one thing in common. They all have the ability to define and align the story of their property with the deeply-held values of their ideal guests. Of course, to optimise marketing, we need to be aware of the latest trends. Hotel marketing trends, however, have also changed as a result of the outbreak of COVID-19. The COVID outbreak has had a major impact on the hotel industry, as hotels are forced to contend with new legal requirements, changing customer habits and behaviors, global travel restrictions and the economic fallout.
It will take several years for things to settle into a new “normal”. In the meantime, hotels and resorts need to maximise their presence through website traffic, social media, email and a variety of other channels. We’ve worked with a few independent hotels and resorts, manly because they need the help. Competing with large chains is challenging in the best of times. Now, it’s truly serious. Balzac can help hotels and resorts to garner deserved recognition that helps drive bookings.