Balzac Communications – Inspired Marketing Communications. Helping organizations grow successfully with a fresh approach to marketing and public relations strategy.

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building experiences that enhance brands, drive sales, and improve reputation

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Balzac serves multiple market segments (verticals). These include luxury beverages, travel, food, agriculture & land, health & wellness, and public policy/government.
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[ultimate_heading main_heading=”services” main_heading_color=”#ffffff” alignment=”left” main_heading_font_size=”desktop:90px;tablet:80px;tablet_portrait:70px;mobile_landscape:60px;mobile:50px;” main_heading_style=”font-weight:bold;” el_class=”homepage-headers” main_heading_line_height=”desktop:80px;tablet:70px;tablet_portrait:60px;mobile_landscape:50px;mobile:40px;”][/ultimate_heading][ultimate_heading heading_tag=”h3″ main_heading_color=”#ffffff” sub_heading_color=”#ffffff” alignment=”left” main_heading_font_family=”font_family:|font_call:” el_class=”homepage-subheaders”]

offering the marketing and public relations services and expertise your business needs

[/ultimate_heading][ultimate_heading heading_tag=”h3″ main_heading_color=”rgba(118,150,206,0.5)” sub_heading_color=”#ffffff” alignment=”left” main_heading_font_family=”font_family:|font_call:” el_class=”homepage-captions” main_heading_font_size=”desktop:38px;mobile_landscape:24px;mobile:20px;” main_heading_line_height=”desktop:32px;mobile_landscape:18px;mobile:16px;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:19px;” sub_heading_line_height=”desktop:24px;” sub_heading_margin=”margin-bottom:-10%;”]

Leveraging nearly 30 years of marketing and public relations experience, we’ve built solutions and strategies that will help you save time, decrease costs, build your brand, and sell your products faster.
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[ultimate_heading main_heading=”BUSINESS STRATEGY” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” alignment=”left” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”]Providing a strategic viewpoint to help build successful marketing strategies.[/ultimate_heading][bsf-info-box icon=”icomoon-arrow” icon_size=”80″ icon_color=”#ffffff” icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fhow-we-work-wine-spirits-marketing%2F|title:How%20We%20Work” hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” alt=”business strategy” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617397833539{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]

  • Client Management
  • Analytics
  • Big Data

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[ultimate_heading main_heading=”DIGITAL MARKETING” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” alignment=”left” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”]Implementing marketing tech to build your brand and increase sales.[/ultimate_heading][bsf-info-box icon=”fas fa-mobile-alt” icon_size=”80″ icon_color=”#ffffff” icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fhow-we-work-wine-spirits-marketing%2F|title:How%20We%20Work” hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617397855517{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]

  • Website
  • Social Media
  • Community Management
  • Marketing Automation
  • Sales Automation
  • Email Marketing
  • SEO
  • Paid Search
  • Content Marketing

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[ultimate_heading main_heading=”PUBLIC RELATIONS” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” alignment=”left” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”]Leveraging relationships to shape a positive image for your brand.[/ultimate_heading][bsf-info-box icon=”icomoon-magazine” icon_size=”80″ icon_color=”#ffffff” icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fhow-we-work-wine-spirits-marketing%2F|title:How%20We%20Work” hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617397882794{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]

  • Media Relations
  • Trade Relations
  • Crisis Communications
  • Media Coaching

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[ultimate_heading main_heading=”EVENT MANAGEMENT” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” alignment=”left” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”]Planning and executing effective events that make an impact.[/ultimate_heading][bsf-info-box icon=”icomoon-calendar” icon_size=”80″ icon_color=”#ffffff” icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fhow-we-work-wine-spirits-marketing%2F|title:How%20We%20Work” hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617397908325{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]

  • Event Design
  • Event Marketing
  • Event Logistics

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[ultimate_heading main_heading=”ONLINE LEARNING” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” alignment=”left” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”]Teaching you the skills needed to succeed at public relations and marketing.[/ultimate_heading][bsf-info-box icon=”fas fa-graduation-cap” icon_size=”60″ icon_color=”#ffffff” icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fhow-we-work-wine-spirits-marketing%2F|title:How%20We%20Work” hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617397932598{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]

  • Media Training
  • Video Lessons
  • 1-on-1 Virtual Coaching

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[ultimate_heading main_heading=”CREATIVE DESIGN” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” alignment=”left” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”]Generating visual assets that appeal to your key audiences.[/ultimate_heading][bsf-info-box icon=”far fa-lightbulb” icon_size=”80″ icon_color=”#ffffff” icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fhow-we-work-wine-spirits-marketing%2F|title:How%20We%20Work” hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617397953694{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]

  • Digital Design
  • Packaging
  • Advertising
  • Video
  • Photography
  • Infographics

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[ultimate_heading main_heading=”BUSINESS STRATEGY” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” alignment=”left” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”]Providing a strategic viewpoint to help you build a successful marketing strategy.[/ultimate_heading][bsf-info-box icon=”icomoon-arrow” icon_size=”80″ icon_color=”#ffffff” icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fhow-we-work-wine-spirits-marketing%2F|title:How%20We%20Work” hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617397977333{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]

  • Client Management
  • Analytics
  • Big Data

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[ultimate_heading main_heading=”DIGITAL MARKETING” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” alignment=”left” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”]Implementing marketing tech to build your brand and increase sales.[/ultimate_heading][bsf-info-box icon=”fas fa-mobile-alt” icon_size=”80″ icon_color=”#ffffff” icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fhow-we-work-wine-spirits-marketing%2F|title:How%20We%20Work” hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617398031286{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]

  • Website
  • Social Media
  • Community Management
  • Marketing Automation
  • Sales Automation
  • Email Marketing
  • SEO
  • Paid Search
  • Content Marketing

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[ultimate_heading main_heading=”PUBLIC RELATIONS” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” alignment=”left” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”]Leveraging relationships to shape a positive image for your brand.[/ultimate_heading][bsf-info-box icon=”icomoon-magazine” icon_size=”80″ icon_color=”#ffffff” icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fhow-we-work-wine-spirits-marketing%2F|title:How%20We%20Work” hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617398074966{margin-bottom: 100px !important;padding-right: 20px !important;}” desc_font_size=”desktop:18px;”]

  • Media Relations
  • Trade Relations
  • Crisis Communications
  • Media Coaching

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[ultimate_heading main_heading=”EVENT MANAGEMENT” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” alignment=”left” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”]Planning and executing effective events that make an impact.[/ultimate_heading][bsf-info-box icon=”icomoon-calendar” icon_size=”80″ icon_color=”#ffffff” icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fhow-we-work-wine-spirits-marketing%2F|title:How%20We%20Work” hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617398101099{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]

  • Event Design
  • Event Marketing
  • Event Logistics

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[ultimate_heading main_heading=”ONLINE LEARNING” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” alignment=”left” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”]Teaching you the skills needed to succeed at public relations and marketing.[/ultimate_heading][bsf-info-box icon=”fas fa-graduation-cap” icon_size=”60″ icon_color=”#ffffff” icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fhow-we-work-wine-spirits-marketing%2F|title:How%20We%20Work” hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617398122714{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]

  • Media Training
  • Video Lessons
  • 1-on-1 Virtual Coaching

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[ultimate_heading main_heading=”CREATIVE DESIGN” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” alignment=”left” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”]Generating visual assets that appeal to your key audiences.[/ultimate_heading][bsf-info-box icon=”far fa-lightbulb” icon_size=”80″ icon_color=”#ffffff” icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fhow-we-work-wine-spirits-marketing%2F|title:How%20We%20Work” hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617398141410{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]

  • Digital Design
  • Packaging
  • Advertising
  • Video
  • Photography
  • Infographics

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[ultimate_heading main_heading=”blog” alignment=”left” main_heading_font_size=”desktop:90px;tablet:80px;tablet_portrait:70px;mobile_landscape:60px;mobile:50px;” main_heading_style=”font-weight:bold;” el_class=”homepage-headers” main_heading_line_height=”desktop:80px;tablet:70px;tablet_portrait:60px;mobile_landscape:50px;mobile:40px;”][/ultimate_heading]
Wine Industry Sales Symposium

Michael Wangbickler at Wine Industry Sales Symposium

The 2023 Wine Industry Sales Symposium, presented by Wine Industry Network (WIN), proved to be an unparalleled platform for learning, networking, and charting the course towards success in the dynamic world of wine sales to its attendees. The one-day educational conference featured wine industry experts speaking on all aspects of sales and marketing, including 3-Tier…

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Hello Grappa! – A New York Minute

Grappa lovers get an education at Hello Grappa! Days  From June 14 to 16, 2023 in New York City, Balzac administered and managed a series of educational marketing events for the traditional Italian spirit Grappa at Hello Grappa! Days 2023. Grappa is experiencing a resurgence of interest due to its sustainability (it’s made from grape…

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Kvevri - Georgian Wine

Balzac in Georgia – Original Wine Country

Last month (July 2023), agency president Michael Wangbickler was in Tbilisi, Georgia. The purpose of the trip was to conduct a day-long workshop on wine marketing and wine tourism. This was supported by a number of meetings with top officials and winery owners. Throughout the week, both Eter Gorgiladze (our expert in Georgia) and Mike…

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[ultimate_heading main_heading=”case studies” main_heading_color=”#ffffff” alignment=”left” main_heading_font_size=”desktop:90px;tablet:80px;tablet_portrait:70px;mobile_landscape:60px;mobile:50px;” main_heading_style=”font-weight:bold;” el_class=”homepage-headers” main_heading_line_height=”desktop:80px;tablet:70px;tablet_portrait:60px;mobile_landscape:50px;mobile:40px;” main_heading_margin=”margin-top:-1%;”][/ultimate_heading][ultimate_heading heading_tag=”h3″ main_heading_color=”rgba(118,150,206,0.5)” sub_heading_color=”#ffffff” alignment=”left” main_heading_font_family=”font_family:|font_call:” el_class=”homepage-captions” main_heading_font_size=”desktop:38px;mobile_landscape:24px;mobile:20px;” main_heading_line_height=”desktop:32px;mobile_landscape:18px;mobile:16px;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:19px;” sub_heading_line_height=”desktop:24px;” sub_heading_margin=”margin-bottom:-10%;”]
Over the past several decades, we have worked with organizations large, small, and everything in-between. We are never bored and consider it a badge of honor that we have worked on so many successful marketing and public relations campaigns.
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[bsf-info-box icon_type=”custom” icon_img=”id^3011|url^https://balzac.com/wp-content/uploads/2019/05/UGC_Square_800x800.png|caption^null|alt^null|title^UGC_Square_800x800|description^null” img_width=”80″ icon_animation=”fadeIn” heading_tag=”h2″ hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” desc_font=”font_family:Rubik|font_call:Rubik|variant:700″ desc_font_style=”font-weight:700;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”#ffffff” desc_font_line_height=”desktop:24px;” desc_font_size=”desktop:22px;” css_info_box=”.vc_custom_1605761118595{margin-bottom: -5px !important;}”]UNION DES GRANDS CRUS DE BORDEAUX[/bsf-info-box][ultimate_heading heading_tag=”h3″ sub_heading_color=”rgba(255,255,255,0.7)” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_margin=”margin-bottom:100px;”]Conceived, organized, and executed an annual multi-city North American tour to reach between 1,800 and 2,500 key trade and media.[/ultimate_heading]
[bsf-info-box icon_type=”custom” icon_img=”id^3010|url^https://balzac.com/wp-content/uploads/2019/05/Texsom-Logo_Square_800x800.png|caption^null|alt^null|title^Texsom-Logo_Square_800x800|description^null” img_width=”80″ icon_animation=”fadeIn” heading_tag=”h2″ hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” desc_font=”font_family:Rubik|font_call:Rubik|variant:700″ desc_font_style=”font-weight:700;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”#ffffff” desc_font_line_height=”desktop:24px;” desc_font_size=”desktop:22px;” css_info_box=”.vc_custom_1559665801993{margin-bottom: -5px !important;}”]TEXSOM[/bsf-info-box][ultimate_heading heading_tag=”h3″ sub_heading_color=”rgba(255,255,255,0.7)” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_margin=”margin-bottom:100px;”]Managed social media engagement and content generation for both the conference and competition to increase awareness and build the brand.[/ultimate_heading]
[bsf-info-box icon_type=”custom” icon_img=”id^2917|url^https://balzac.com/wp-content/uploads/2019/04/Wente-WIne-Logo-Design_Square_800x800.jpg|caption^null|alt^Wente Vineyards|title^Wente-WIne-Logo-Design_Square_800x800|description^null” img_width=”80″ icon_animation=”fadeIn” heading_tag=”h2″ hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” desc_font=”font_family:Rubik|font_call:Rubik|variant:700″ desc_font_style=”font-weight:700;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”#ffffff” desc_font_line_height=”desktop:24px;” desc_font_size=”desktop:22px;” css_info_box=”.vc_custom_1610739535745{margin-bottom: -5px !important;}”]WENTE VINEYARDS[/bsf-info-box][ultimate_heading heading_tag=”h3″ sub_heading_color=”rgba(255,255,255,0.7)” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_margin=”margin-bottom:100px;”]Wente Vineyards is one of the fastest growing big brands in the wine biz. We worked with them for several years on various projects.[/ultimate_heading]
[bsf-info-box icon_type=”custom” icon_img=”id^3378|url^https://balzac.com/wp-content/uploads/2020/11/MAFF.jpg|caption^null|alt^Japanese Sake|title^MAFF|description^null” img_width=”80″ icon_animation=”fadeIn” heading_tag=”h2″ hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” desc_font=”font_family:Rubik|font_call:Rubik|variant:700″ desc_font_style=”font-weight:700;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”#ffffff” desc_font_line_height=”desktop:24px;” desc_font_size=”desktop:22px;” css_info_box=”.vc_custom_1610739680655{margin-bottom: -5px !important;}”]JAPANESE SAKE[/bsf-info-box][ultimate_heading heading_tag=”h3″ sub_heading_color=”rgba(255,255,255,0.7)” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_margin=”margin-bottom:100px;”]Japanese Sake (Nihonshu) continues to gain ground in the U.S.. We worked with MAFF to help promote a series of sake educational events in Napa.[/ultimate_heading]
[bsf-info-box icon_type=”custom” icon_img=”id^3469|url^https://balzac.com/wp-content/uploads/2020/11/OxbHGClF_400x400.jpg|caption^null|alt^Benovia Winery|title^Benovia Winery|description^null” img_width=”80″ icon_animation=”fadeIn” heading_tag=”h2″ hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” desc_font=”font_family:Rubik|font_call:Rubik|variant:700″ desc_font_style=”font-weight:700;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”#ffffff” desc_font_line_height=”desktop:24px;” desc_font_size=”desktop:22px;” css_info_box=”.vc_custom_1610739993338{margin-bottom: -5px !important;}”]BENOVIA[/bsf-info-box][ultimate_heading heading_tag=”h3″ sub_heading_color=”rgba(255,255,255,0.7)” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_margin=”margin-bottom:100px;”]

Benovia is a Russian River Valley-based, boutique winery producing premium Pinot Noir, Chardonnay, and Zinfandel. Balzac helped them launch the brand.

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[bsf-info-box icon_type=”custom” icon_img=”id^3009|url^https://balzac.com/wp-content/uploads/2019/05/MoutonCadet_Square_800x800.png|caption^null|alt^null|title^MoutonCadet_Square_800x800|description^null” img_width=”80″ icon_animation=”fadeIn” heading_tag=”h2″ hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” desc_font=”font_family:Rubik|font_call:Rubik|variant:700″ desc_font_style=”font-weight:700;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”#ffffff” desc_font_line_height=”desktop:24px;” desc_font_size=”desktop:22px;” css_info_box=”.vc_custom_1557248341470{margin-bottom: -5px !important;}”]MOUTON CADET[/bsf-info-box][ultimate_heading heading_tag=”h3″ sub_heading_color=”rgba(255,255,255,0.7)” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_margin=”margin-bottom:100px;”]Organized a national roadshow which included distributor presentations, key account dinners, and media appointments to relaunch the brand in the U.S.[/ultimate_heading]
[bsf-info-box icon_type=”custom” icon_img=”id^3005|url^https://balzac.com/wp-content/uploads/2019/05/Ag-Preserve_Logo_FINAL_Square_800x800.png|caption^null|alt^null|title^Ag-Preserve_Logo_FINAL_Square_800x800|description^null” img_width=”80″ icon_animation=”fadeIn” heading_tag=”h2″ hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” desc_font=”font_family:Rubik|font_call:Rubik|variant:700″ desc_font_style=”font-weight:700;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”#ffffff” desc_font_line_height=”desktop:24px;” desc_font_size=”desktop:22px;” css_info_box=”.vc_custom_1557248349216{margin-bottom: -5px !important;}”]NAPA AG PRESERVE[/bsf-info-box][ultimate_heading heading_tag=”h3″ sub_heading_color=”rgba(255,255,255,0.7)” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_margin=”margin-bottom:100px;”]Conceived and conducted a series of marketing activities to educate the public and celebrate the 50th anniversary of the preserve.[/ultimate_heading]
[bsf-info-box icon_type=”custom” icon_img=”id^2628|url^https://balzac.com/wp-content/uploads/2018/10/Napa-County-Logo-SM.png|caption^null|alt^Napa County Agricultural Commissioner|title^Napa County Agricultural Commissioner|description^null” img_width=”80″ icon_animation=”fadeIn” heading_tag=”h2″ hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” desc_font=”font_family:Rubik|font_call:Rubik|variant:700″ desc_font_style=”font-weight:700;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”#ffffff” desc_font_line_height=”desktop:24px;” desc_font_size=”desktop:22px;” css_info_box=”.vc_custom_1605759729703{margin-bottom: -5px !important;}”]COUNTY OF NAPA[/bsf-info-box][ultimate_heading heading_tag=”h3″ sub_heading_color=”rgba(255,255,255,0.7)” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_margin=”margin-bottom:100px;”]For well over a decade, we have worked with the Agricultural Commissioner’s Office for the County of Napa on public awareness campaigns.[/ultimate_heading]
[ultimate_heading main_heading=”UNION DES GRANDS CRUS DE BORDEAUX” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” alignment=”left” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”][/ultimate_heading][bsf-info-box icon_type=”custom” icon_img=”id^3011|url^https://balzac.com/wp-content/uploads/2019/05/UGC_Square_800x800.png|caption^null|alt^null|title^UGC_Square_800x800|description^null” img_width=”80″ icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fsucceed%2F|title:Success%20Stories” hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617398493028{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]Conceived, organized, and executed an annual multi-city North American tour to reach between 1,800 and 2,500 key trade and media.[/bsf-info-box]
[ultimate_heading main_heading=”TEXSOM” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” alignment=”left” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”][/ultimate_heading][bsf-info-box icon_type=”custom” icon_img=”id^3010|url^https://balzac.com/wp-content/uploads/2019/05/Texsom-Logo_Square_800x800.png|caption^null|alt^null|title^Texsom-Logo_Square_800x800|description^null” img_width=”80″ icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fsucceed%2F|title:Success%20Stories” hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617398804116{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]Managed social media engagement and content generation for both the conference and competition to increase awareness and build the brand.[/bsf-info-box]
[ultimate_heading main_heading=”FURMINT USA” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” alignment=”left” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”][/ultimate_heading][bsf-info-box icon_type=”custom” icon_img=”id^3006|url^https://balzac.com/wp-content/uploads/2019/05/Furmint_Square_800x800.png|caption^null|alt^null|title^Furmint_Square_800x800|description^null” img_width=”80″ icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fsucceed%2F|title:Success%20Stories” hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617398832996{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]Supported this Hungarian trade group’s bid to enter the U.S. market and helped them target key audiences for their marketing programs.[/bsf-info-box]
[ultimate_heading main_heading=”LA RIOJA ALTA” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” alignment=”left” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”][/ultimate_heading][bsf-info-box icon_type=”custom” icon_img=”id^3007|url^https://balzac.com/wp-content/uploads/2019/05/La-Rioja_Square_800x800.png|caption^null|alt^null|title^La-Rioja_Square_800x800|description^null” img_width=”80″ icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fsucceed%2F|title:Success%20Stories” hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617398851940{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]Executed a 75th anniversary media tour and strategic mailer to build and generating excitement for this milestone.[/bsf-info-box]
[ultimate_heading main_heading=”LOCATIONS” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” alignment=”left” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”][/ultimate_heading][bsf-info-box icon_type=”custom” icon_img=”id^3008|url^https://balzac.com/wp-content/uploads/2019/05/Locations-Logo-Black_Square_800x800.png|caption^null|alt^null|title^Locations-Logo-Black_Square_800x800|description^null” img_width=”80″ icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fsucceed%2F|title:Success%20Stories” hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617398867708{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]Hosted a virtual wine tasting with owner Dave Phinney and national writers/bloggers to increase digital engagement and reach.[/bsf-info-box]
[ultimate_heading main_heading=”MOUTON CADET” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” alignment=”left” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”][/ultimate_heading][bsf-info-box icon_type=”custom” icon_img=”id^3009|url^https://balzac.com/wp-content/uploads/2019/05/MoutonCadet_Square_800x800.png|caption^null|alt^null|title^MoutonCadet_Square_800x800|description^null” img_width=”80″ icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fsucceed%2F|title:Success%20Stories” hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617398897250{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]Organized a national roadshow which included distributor presentations, key account dinners, and media appointments to relaunch the brand in the U.S.[/bsf-info-box]
[ultimate_heading main_heading=”NAPA AG PRESERVE” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” alignment=”left” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”][/ultimate_heading][bsf-info-box icon_type=”custom” icon_img=”id^3005|url^https://balzac.com/wp-content/uploads/2019/05/Ag-Preserve_Logo_FINAL_Square_800x800.png|caption^null|alt^null|title^Ag-Preserve_Logo_FINAL_Square_800x800|description^null” img_width=”80″ icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fsucceed%2F|title:Success%20Stories” hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617398914329{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]Conceived and conducted a series of marketing activities to educate the public and celebrate the 50th anniversary of the preserve.[/bsf-info-box]
[ultimate_heading main_heading=”WENTE” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” alignment=”left” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”][/ultimate_heading][bsf-info-box icon_type=”custom” icon_img=”id^3012|url^https://balzac.com/wp-content/uploads/2019/05/Wente-WIne-Logo-Design_Square_800x800.png|caption^null|alt^null|title^Wente-WIne-Logo-Design_Square_800x800|description^null” img_width=”80″ icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fsucceed%2F|title:Success%20Stories” hover_effect=”style_2″ pos=”left” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617398931950{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]Implemented a social media campaign, sample sending to key gatekeepers, and on-site event execution to celebrate National Chardonnay Day.[/bsf-info-box]
[ultimate_heading main_heading=”UNION DES GRANDS CRUS DE BORDEAUX” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”][/ultimate_heading][bsf-info-box icon_type=”custom” icon_img=”id^3011|url^https://balzac.com/wp-content/uploads/2019/05/UGC_Square_800x800.png|caption^null|alt^null|title^UGC_Square_800x800|description^null” img_width=”160″ icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fsucceed%2F|title:Success%20Stories” hover_effect=”style_2″ pos=”top” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617398535888{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]Conceived, organized, and executed an annual multi-city North American tour to reach between 1,800 and 2,500 key trade and media.[/bsf-info-box]
[ultimate_heading main_heading=”TEXSOM” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”][/ultimate_heading][bsf-info-box icon_type=”custom” icon_img=”id^3010|url^https://balzac.com/wp-content/uploads/2019/05/Texsom-Logo_Square_800x800.png|caption^null|alt^null|title^Texsom-Logo_Square_800x800|description^null” img_width=”160″ icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fsucceed%2F|title:Success%20Stories” hover_effect=”style_2″ pos=”top” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617398559952{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]Managed social media engagement and content generation for both the conference and competition to increase awareness and build the brand.[/bsf-info-box]
[ultimate_heading main_heading=”FURMINT USA” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”][/ultimate_heading][bsf-info-box icon_type=”custom” icon_img=”id^3006|url^https://balzac.com/wp-content/uploads/2019/05/Furmint_Square_800x800.png|caption^null|alt^null|title^Furmint_Square_800x800|description^null” img_width=”160″ icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fsucceed%2F|title:Success%20Stories” hover_effect=”style_2″ pos=”top” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617398584724{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]Supported this Hungarian trade group’s bid to enter the U.S. market and helped them target key audiences for their marketing programs.[/bsf-info-box]
[ultimate_heading main_heading=”LA RIOJA ALTA” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”][/ultimate_heading][bsf-info-box icon_type=”custom” icon_img=”id^3007|url^https://balzac.com/wp-content/uploads/2019/05/La-Rioja_Square_800x800.png|caption^null|alt^null|title^La-Rioja_Square_800x800|description^null” img_width=”160″ icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fsucceed%2F|title:Success%20Stories” hover_effect=”style_2″ pos=”top” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617398624061{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]Executed a 75th anniversary media tour and strategic mailer to build and generating excitement for this milestone.[/bsf-info-box]
[ultimate_heading main_heading=”LOCATIONS” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”][/ultimate_heading][bsf-info-box icon_type=”custom” icon_img=”id^3008|url^https://balzac.com/wp-content/uploads/2019/05/Locations-Logo-Black_Square_800x800.png|caption^null|alt^null|title^Locations-Logo-Black_Square_800x800|description^null” img_width=”160″ icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fsucceed%2F|title:Success%20Stories” hover_effect=”style_2″ pos=”top” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617398646469{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]Hosted a virtual wine tasting with owner Dave Phinney and national writers/bloggers to increase digital engagement and reach.[/bsf-info-box]
[ultimate_heading main_heading=”MOUTON CADET” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”][/ultimate_heading][bsf-info-box icon_type=”custom” icon_img=”id^3009|url^https://balzac.com/wp-content/uploads/2019/05/MoutonCadet_Square_800x800.png|caption^null|alt^null|title^MoutonCadet_Square_800x800|description^null” img_width=”160″ icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fsucceed%2F|title:Success%20Stories” hover_effect=”style_2″ pos=”top” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617398667544{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]Organized a national roadshow which included distributor presentations, key account dinners, and media appointments to relaunch the brand in the U.S.[/bsf-info-box]
[ultimate_heading main_heading=”NAPA AG PRESERVE” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”][/ultimate_heading][bsf-info-box icon_type=”custom” icon_img=”id^3005|url^https://balzac.com/wp-content/uploads/2019/05/Ag-Preserve_Logo_FINAL_Square_800x800.png|caption^null|alt^null|title^Ag-Preserve_Logo_FINAL_Square_800x800|description^null” img_width=”160″ icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fsucceed%2F|title:Success%20Stories” hover_effect=”style_2″ pos=”top” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617398710048{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]Conceived and conducted a series of marketing activities to educate the public and celebrate the 50th anniversary of the preserve.[/bsf-info-box]
[ultimate_heading main_heading=”WENTE” main_heading_color=”#ffffff” sub_heading_color=”rgba(255,255,255,0.6)” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:24px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:20px;” main_heading_font_family=”font_family:Rubik|font_call:Rubik|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” main_heading_margin=”margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”][/ultimate_heading][bsf-info-box icon_type=”custom” icon_img=”id^3012|url^https://balzac.com/wp-content/uploads/2019/05/Wente-WIne-Logo-Design_Square_800x800.png|caption^null|alt^null|title^Wente-WIne-Logo-Design_Square_800x800|description^null” img_width=”160″ icon_animation=”fadeIn” read_more=”box” link=”url:https%3A%2F%2Fbalzac.com%2Fsucceed%2F|title:Success%20Stories” hover_effect=”style_2″ pos=”top” title_font_style=”font-weight:bold;” title_font_size=”desktop:20px;” title_font_line_height=”desktop:24px;” title_font_color=”#ffffff” desc_font_color=”rgba(255,255,255,0.6)” desc_font_line_height=”desktop:24px;” css_info_box=”.vc_custom_1617398730784{margin-bottom: 100px !important;}” desc_font_size=”desktop:18px;”]Implemented a social media campaign, sample sending to key gatekeepers, and on-site event execution to celebrate National Chardonnay Day.[/bsf-info-box]
[ultimate_heading main_heading=”leadership” alignment=”left” main_heading_font_size=”desktop:90px;tablet:80px;tablet_portrait:70px;mobile_landscape:60px;mobile:50px;” main_heading_style=”font-weight:bold;” el_class=”homepage-headers” main_heading_line_height=”desktop:80px;tablet:70px;tablet_portrait:60px;mobile_landscape:50px;mobile:40px;”][/ultimate_heading][ultimate_heading heading_tag=”h3″ main_heading_color=”rgba(118,150,206,0.5)” sub_heading_color=”rgba(0,0,0,0.55)” alignment=”left” main_heading_font_family=”font_family:|font_call:” el_class=”homepage-captions” main_heading_font_size=”desktop:38px;mobile_landscape:24px;mobile:20px;” main_heading_line_height=”desktop:32px;mobile_landscape:18px;mobile:16px;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:19px;” sub_heading_line_height=”desktop:24px;” sub_heading_margin=”margin-bottom:-10%;”]
Balzac Communications and Marketing is led by industry veteran Michael Wangbickler, who is an expert at building strategic marketing and public relations strategies.
[/ultimate_heading]
Michael Wangbickler
[ultimate_heading main_heading=”Michael Wangbickler” alignment=”left” el_class=”color-title accent-subtitle-color accent-border-color” main_heading_style=”font-weight:bold;” main_heading_font_size=”desktop:34px;” main_heading_line_height=”desktop:44px;” sub_heading_font_size=”desktop:20px;” sub_heading_line_height=”desktop:32px;” main_heading_margin=”margin-bottom:5px;” sub_heading_margin=”margin-bottom:25px;”]President[/ultimate_heading]

Michael Wangbickler is President of Balzac. With nearly 30 years of experience in marketing and public relations, Mike is a trusted advisor and strategic consultant to his clients. While others are frozen when faced with barriers, Mike is energized by it. He relishes analyzing problems for his clients, finding what is wrong, and providing them with innovative solutions. Mike’s strategic mind enables him to sort through the noise and find the best way forward. He embraces ambiguity and can identify paths to real progress.

Before following his heart to wine country, Mike followed his head to Silicon Valley where he spent 8 fast-paced years in technology communications, where he caught the bug for following the latest trends in marketing tech. Armed with a “live to eat” motto and an evident passion for craft food and beverages and the land, Mike entered Balzac’s life in 2004 and became the agency’s President in 2016.

As a studied disciple of Walt Disney, Mike thinks it’s fun to do the impossible. He believes leadership, imagination, and innovation require a certain level of fearlessness and he encourages his team to step off the worn pathways and break new ground. He leads a team who are driven forward by the stories that inspire people to share in a dream. It is with this philosophy that he’s guided successful marketing and communications campaigns for more than 70 global companies and trade associations from a dozen countries.

But he’d trade it all to be a Jedi.

[ultimate_heading main_heading=”Experience” alignment=”left” el_class=”color-title accent-border-color” main_heading_style=”font-weight:bold;” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:32px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:28px;” main_heading_margin=”margin-bottom:20px;”][/ultimate_heading]
  • Nearly 30 years managing marketing communications programs
  • Advised and collaborated with 100+ clients
  • Managed hundreds of marketing events including tradeshows, seminars, tours, and parties.
  • Led dozens of educational seminars, webinars, and classes on marketing
  • President of the American Wine Society (2021-2022)
  • Adjunct Instructor at Napa Valley College
[ultimate_heading main_heading=”Personal Skills” alignment=”left” el_class=”color-title accent-border-color” main_heading_style=”font-weight:bold;” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:32px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:28px;” main_heading_margin=”margin-bottom:20px;”][/ultimate_heading]
Public Relations
Social Media Marketing
Marketing Strategy
Management Consulting
Event Management
Writing/Editing
Podcasting
[ultimate_heading main_heading=”Contact Info” alignment=”left” el_class=”color-title accent-border-color” main_heading_style=”font-weight:bold;” main_heading_font_size=”desktop:22px;” main_heading_line_height=”desktop:32px;” sub_heading_font_size=”desktop:18px;” sub_heading_line_height=”desktop:28px;” main_heading_margin=”margin-bottom:20px;”][/ultimate_heading]

Zoom/Teams/Whatsapp:
mwangbickler

Phone number:
+1 707.255.7667

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[ultimate_heading main_heading=”contact us” main_heading_color=”#ffffff” alignment=”left” main_heading_font_size=”desktop:90px;tablet:80px;tablet_portrait:70px;mobile_landscape:60px;mobile:50px;” main_heading_style=”font-weight:bold;” el_class=”homepage-headers” main_heading_line_height=”desktop:80px;tablet:70px;tablet_portrait:60px;mobile_landscape:50px;mobile:40px;”][/ultimate_heading][ultimate_heading heading_tag=”h3″ main_heading_color=”#ffffff” sub_heading_color=”#ffffff” alignment=”left” main_heading_font_family=”font_family:|font_call:” el_class=”homepage-subheaders”] [/ultimate_heading][ultimate_heading heading_tag=”h3″ main_heading_color=”rgba(118,150,206,0.5)” sub_heading_color=”#ffffff” alignment=”left” main_heading_font_family=”font_family:|font_call:” el_class=”homepage-captions” main_heading_font_size=”desktop:38px;mobile_landscape:24px;mobile:20px;” main_heading_line_height=”desktop:32px;mobile_landscape:18px;mobile:16px;” sub_heading_font_family=”font_family:Fira Sans|font_call:Fira+Sans|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:19px;” sub_heading_line_height=”desktop:24px;” sub_heading_margin=”margin-bottom:-10%;”]
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[bsf-info-box icon_size=”28″ icon_color=”#ffffff” desc_font_size=”desktop:18px;” desc_font_line_height=”desktop:20px;” desc_font_color=”rgba(255,255,255,0.7)” css_info_box=”.vc_custom_1557938563556{margin-left: 42px !important;padding-right: 5% !important;}”]The beautiful Napa Valley (of course) plus satellite offices in Columbus, OH and New York, NY.[/bsf-info-box]