Territory Ahead catalogs

The Territory Ahead Catalog

As a secret addict of Territory Ahead clothing catalogs, I was interested to read recently in the Wall Street Journal (which found its way into the design department from the PR folks next door) regarding “Why You Get So Many Catalogs.” The upshot is that, as we know, print and web marketing work very well…

Media Training

How To Choose Your Words

Your choice of words is critical, whether you are dealing with pubic, trade or media.  Media training often has many opportunities for a cleverly turned phrase.  If a journalist interviews three or four people for a story, the interviewees who will get quoted the most will be the ones who are most articulate.  Does this…