email marketing

Email Marketing Strategies for the Wine Businesses

Hint: If your business isn’t doing these things, you’re missing out on a lot of potential sales  Syncing Ecommerce and Email Systems This is one of the most fundamental pieces involved in doing successful email marketing. Yet it’s also something that so many small- and midsize-wineries fail to implement. Here’s why it’s critical that businesses…

Working from Home

Working from home during a pandemic

It’s no longer simply working from home; it’s working from home during a pandemic. I’ve had the good fortune of being a remote employee during my entire tenure with Balzac, and I’ve been able to fine tune my routine and learn what works best for me over the years. But this post isn’t about that.…