Subject Matter Experts (SMEs) are those that have a deep understanding of a particular field, job, process, material, or any other specific area. This expertise comes from years (If not decades) working with the subject matter at hand. Likely, the individual has advanced degrees pertaining to their subject while also engaging in continuous education to…
Contemporary marketing involves running and monitoring different processes to attain the desired results. This can make it quite difficult for businesses to grow sustainably if they lack the right tools for collaboration, communication, customer service, and marketing. Today, over 75 percent of marketers use at least one type of marketing tool to optimize their campaigns.…
Keeping your audience informed about your products, services, or brand is essential to stay relevant within the wines and spirits industry. Today, companies are spending about 10.5 percent of their revenue on marketing activities, such as SEO, videos, blogging, PPC ads, and more. While these strategies effectively generate the desired results, many brands do not…
If this year has taught us anything, it’s to expect the unexpected. Business as usual has become business in crisis. Things happen, and it’s best to be prepared. At Balzac, we have 30 years of wine industry experience and have seen a thing or two. It’s like those Farmer’s Insurance commercials. We’ve just about seen…
One of the results of the global pandemic and resulting shelter in place orders has been a monumental upswing in cooking and drinking at home. Wineries that had once conducted the majority of sales out of their tasting rooms began seeing online sales skyrocket. Brands that offered their wines in grocery stores suddenly were sending…
