Last month (July 2023), agency president Michael Wangbickler was in Tbilisi, Georgia. The purpose of the trip was to conduct a day-long workshop on wine marketing and wine tourism. This was supported by a number of meetings with top officials and winery owners. Throughout the week, both Eter Gorgiladze (our expert in Georgia) and Mike appeared on several local television shows and networks to promote the workshops and to discuss the potential for Georgian wines globally, but in the United States in particular.
The results of those interviews are below. Most are in Georgian, but you’ll get the idea.
Mike Wangbickler is President of Balzac, a leading marketing communications company for the worlds of beverage, food, and travel. As a studied disciple of Walt Disney, Mike thinks it’s fun to do the impossible. He believes leadership, imagination, and innovation require a certain level of fearlessness and he encourages his team not to play by the rules. He leads a team who are driven forward by the stories that inspire people to share in a dream. It is with this philosophy that he’s guided successful marketing and communications campaigns for more than 70 global wineries and regions from a dozen countries.
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